01Cello
Referral and affiliate marketing software for SaaS companies.
Growth EngineerMar 2026 – present
Search discovery and content operations.
I build the monitoring and content systems behind inbound growth, alongside product marketing and affiliate partnerships.
Search discovery
Built an AI-search monitoring dashboard and led technical SEO work across redirects, crawl errors and keyword gaps, with content-gap analysis and backlink outreach.
Content operations
Designed a four-persona workflow for CEO, GTM, Sales and RevOps profiles: signal scoring, persona-constrained drafting and review in Notion.
Commercial scope
Own GEO/SEO, inbound, content and product marketing, plus partnerships through the affiliate program.
- 800+
- SEO fixes
- 4
- executive content profiles
- ~80%
- reported production-time reduction
Scope figures are self-reported. The production-time reduction is an estimate, not a new independent measurement. 226 inbound deals and 29 wins over three months: these describe inbound results during that window, not exclusive attribution to SEO or this dashboard.
Read the reporting case ↗02AI House Davos
A platform for dialogue on artificial intelligence in Davos.
Founder’s AssociateSep 2025 – Feb 2026
Technical delivery, connected to content.
I worked across an audio-processing application, event-technology decisions and the content cycle around the event.
Audio tooling
Built a transcription and diarization application around Whisper and pyannote, including the alignment between text segments and speaker turns.
Event decisions
Compared more than 20 event platforms across 60+ features, using scoring, gap assessment and risk-weighted evaluation.
Distribution
Launched five content formats and developed weekly publishing cycles. 485k LinkedIn impressions across October–February and follower growth from 8,080 to 13,500.
- 20+
- event platforms assessed
- 60+
- features in the comparison
- 5
- new content formats
Press coverage concerns the event, not a personal profile or endorsement. Social results cover October–February; do not compare them as an annualized rate. Current pipeline inference and advanced highlight/narrative features remain unvalidated in this portfolio.
Inside the transcription system ↗03finmid
Embedded lending infrastructure for platforms and their business customers.
Strategy & OperationsApr 2024 – Apr 2025
Capital operations, expansion and execution.
I worked across the operational controls, market research and account-level changes needed to support platform lending.
Capital operations
Redesigned capital back-office procedures and mapped KYC/AML automation around AI-assisted document extraction.
Market-entry research
Supported US expansion analysis across 60 competitors and 700 prospects, with a value-proposition framework distinguishing table stakes from differentiation.
Marketplace work
Worked on account growth through process changes, standardization and product-feature adoption.
- 60
- competitors analyzed
- 700
- prospects in the research
Company rankings describe the company, not an individual award. The SLA and GMV outcome claims are not reproduced as headline metrics until their definitions, attribution and disclosure scope are clear.
Earlier work
Société Générale
Internal AuditorFeb – Dec 2022
Contributed to annual risk assessments and IT audits across governance, user access management and outsourced services.
Education & personal background ↗